I am so excited for you to make this investment in yourself and for the people you plan to reach through more publicity and media awareness around your book and your business.
The digital revolution has brought on the information age and we’re knee deep in knowledge overload, a noisy world, limited attention spans, and wanting-it-yesterday mentalities. Your audience needs to hear about your book, your business, and your story, but how?
Do you ever wonder how some people and businesses get those media logos on their website?
Do you want to get featured and included in stories in your local business journal, industry magazines, podcasts and other media outlets?
I know it can cost thousands of dollars to work with an agency to do it all for you. That was my world for more than 20 years.
A few years back, Mark Cuban—owner of the NBA’s Dallas Mavericks and one of the sharks on ABC’s Shark Tank—shared his 12 rules for start-ups in Entrepreneur magazine. In rule number 11 he said this: “Never hire a PR firm.”
Wow! The PR industry went crazy. You know what? I didn’t disagree with him then and I don’t disagree with him now.